Nissan Philippines Inc. (NPI) saw a 52% uptick in its sales during the second quarter of this year, as compared to the same time frame last year.
“This has been the best sales result for the first half of the year since 2001,” NPI President Antonio Zara said.
Figures released by NPI showed 5,185 units sold for the first half of the current year, as compared to the 3,664 units were sold for the first six months of 2014. This represents a 42% total sales growth year-on-year (YOY).
Zara credits NPI’s growth to the success of two of its flagship vehicles, the NP300 Navara pickup and the recently launched all-new NV350 Urvan. “We see these two diverse vehicle types to appeal to specific market types, and we expect them to be volume contributors to their market segments,” Zara said.
NPI’s sales growth reflects the automotive industry’s growing performance for the year. A recent report from the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and the Truck Manufacturers Association (TMA) showed sales in the first half of the year hit 21%, with the passenger cars (PC) rising to 30% YOY and commercial vehicles (CV) revving by 15%.
“We are happy with the way our sales are doing,” Zara said. “However, we don’t intend to rest on our laurels; expect more good things to come from us in the near future, as we intend to show that, yes, Nissan is back.”
About Nissan Philippines, Inc.
Nissan Philippines, Inc. (NPI) is the sole national sales company of Nissan in the Philippines which started its operations in 2014. NPI is responsible for strengthening brand, marketing and sales strategy, and dealer operations in the Filipino market.
Nissan ranked the highest in customer satisfaction with after-sales service among new vehicle owners according to the J.D. Power Asia Pacific 2014 Philippines Customer Service Index (CSI) Study.
For more information on our products and services, visit our website at www.nissan.ph.