Category Archives: Online Content

Mango-ong: Establishing mall presence for the humble street snack

The original article was published at Entrepreneur Philippines.

Mango-ong__Establishing_mall_presence_for_the_humble_street_snack_-_Franchising_-_Entrepreneur_Philippines

 

Mango-ong: Establishing mall presence for the humble street snackAt one point in your life, you surely have indulged (out of craving or curiosity) in that quintessential Filipino street food treat, the ‘mangga-at-bagoong‘ combo. Simply imagining the crisp crunch of the green mango, complemented by the salty umami of the bagoong (native condiment made of fermented fish/shrimp and salt) can make anyone salivate for a bite.

As a snack item, not much can get any simpler or cheaper than that; however, how can one enjoy it without experiencing the setbacks of the odoriferous after-effects of indulging in it?

Jessie Cutillas, Chief Executive Officer of Mango-ong recounts how he and his business partners launched this best-selling street food into a mall staple by hurdling the crucial smell factor.

“With the help of a good friend, I listened to his suggestion on how to get rid of the smell of bagoong.  Just by doing that, we were able to enter the malls after persuading the operators that our products won’t smell or attract flies,” Cutillas recounted. By upgrading the humble product into a ‘sosyal’ snack, the upscale mall market started to embrace it, so much so that by early 2014, the company was able to open five more branches in different malls in quick succession.

Identifying key failure points

But why franchise with Mango-ong? Cutillas cites the business’ proven track record, having one of the lowest cash-out business opportunities and continuous support to franchisees via training in sales and marketing. 

“We offer reasonable packages, plus we conduct free monthly meetings and consultations,” he said. 
    
From there, he relates how he learned the hard way what it’s like to run and fail a business. Cutillas cites the following key failure points for most neophyte businesspeople:Mango-ong: Establishing mall presence for the humble street snack
•    Failure to pay close attention to business procedures: one incurs higher operating costs when he does not follow established steps in putting up a business.

•    Failure to monitor the staff: losses can be incurred by acts of pilferage, stock waste, and so on.
•    Failure to do the math: a basic understanding of how to compute for business returns can help the entrepreneur plan his business better.
•    Failure to take the initiative in improving the business: never rely solely on the franchisor to do everything for you.

Tips for success

To make it easy for the first-time entrepreneur, Cutillas gave the following pointers for success. First, put God above all.

Second, be open-minded and at the same time, be a good listener. “Attend seminars, trainings. Find time and make the effort to learn how to further improve your business,” he emphasized.  He reminded that it was by listening that he found the secret to making Mango-ong stink-free and therefore, acceptable to majority of the mall market.

Third, be a positive thinker. “But remember to always ground yourself in reality,” he said. Then, find a good supplier/contractor, who will play a big factor in making your business succeed. Lastly, remember that monitoring is important. “Write down your dreams and aspirations, and make a road map of what you want. Then go back to it to redirect your path, but never lose sight of your goal,” he advises.

For franchise inquiries, check out the online directory listing of Mango-ong here

 

Godiva Beauty Bulletin November 2005 Issue 28

Godiva_beauty_bulletin_11_28

TESTIMONIAL OF THE MONTH

Submit your testimonial for inclusion in this section to info@godivaskincare.com or skinstation@i-godiva.com.

“Hi! I have been a GODIVA product user since I became a customer of Godiva Skin Station. I have availed of its diamond peel, IPL, non-surgical face & neck lift. I love all the products that I’ve tried, but I loved most its diamond peel. After the first two treatments, I really saw its effect, moreso when my friends keep on commenting how I looked younger these days. My new pictures are also testimony to this. I look five to six years younger after the treatments, which in turn boosted my self-confidence — that made me radiant! I kept coming back to Godiva Skin Station in Makati Avenue religiously, even though I work in San Juan and live in Manila. I also use the GODIVA Sunblock Cream and its face powder with SPF 15 daily to complement the procedures. Try it for yourself, and feel the difference.”

Ms. Rosemarie Teng

________________________________________

WHAT’S NEW?

IT’S BACK! DIAMOND PEEL AT P550!

Heeding the clamor of its customers, GODIVA Skin Station is bringing back its incredible Diamond Peel promo with more attractive features and freebies.

The Diamond Peel is down to P550 per session, from its regular price of P2,200, with no restriction in purchases. The Diamond Peel can also be combined with Godiva’s new Vitamin C ionotheraphy for only P750. And the popular combo of facial and Diamond Peel is also back, for only P1,000.

Customers can now also avail themselves of the Club G membership, and enjoy unlimited beauty rewards and free Godiva products with only a minimum purchase of P5,000. The Diamond Peel services can be combined with laser permanent hair removal, photorejuvenation, massage and body scrubs, all at drop-down prices. Club G members get automatic discounts from their purchases, and earn points with the Bring-A-Friend program.

An interest-free installment scheme for three months is also available for all Equitable and Banco de Oro credit cardholders for a minimum purchase of P3,000. This promo is available until November 30, 2005 only.

Godiva Beauty Bulletin October 2005 Issue 27

Godiva Beauty Bulletin10_27Service Bulletin: Get to Know Our Exclusive Treatments!

The War On Warts

Having warts is no laughing matter. While not exactly life-threatening, warts can be disfiguring, and gives off the impression that you couldn’t care less about the way you look.

Warts are caused by a viral infection of the human papilloma virus (HPV) in the top layer of skin or mucous membranes. Usually skin-colored and rough-textured, though some can be dark and smooth, warts affect only the epidermis – the top layer of the skin.

How To Avoid Getting Warts

Avoid direct wart skin contact with someone who is infected. This means that you have to make sure that your loved ones also undergo warts removal so as to prevent getting re-infected.

Avoid sharing towels, clothes, cosmetics, bed linens and other personal items.

Take precautions not to spread the virus to other parts of your body from picking or filing the wart.

After touching any of your warts, wash your hands thoroughly.

Keep your shoes on. The wart virus thrives in a very moist environment, so always wear plastic thong sandals around swimming pools, health clubs, and locker rooms to avoid foot contact with it.

Clean up. Sometimes, avoidance is as simple as washing down the shower with a product like Lysol or even household bleach; these work to kill viruses and bacteria.

Play it cool. People seem to be more susceptible to warts when they’re under stress and eating poorly. So try to take it easy.

At Godiva Skin Station, we offer a safe, painless, non-surgical way of removing warts using Electrocauterization (ECT).

First, a topical anesthesia is applied on the affected skin. After 30 minutes or so, a tool with a thin, needle-like hot tip is placed on the wart. The doctor then proceeds to “burn off” the affected area. Initially, the area around the wart may look like it is charred. Treatment takes around 20 to 30 minutes. You will be asked to apply post-ECT cream for 3 days to speed up healing. After 3-5 days, your skin heals. It will appear scar- and wart-free.

The best time to have your warts removed is during long weekends. Take advantage of the coming holidays and schedule your warts removal NOW!

Stop by Godiva Skin Station today and say hello to smoother, wart-free skin!

________________________________________

WHAT’S NEW?

Godiva Is Now with Globe Girlfriends!

All Globe subscribers can now enjoy the added benefit of a 10% discount off Godiva Skin Station products and services.

Simply sign up to be a Girlfriend by texting CLUB Complete name/complete address/birth month/birth day/birth year and sending this to 2209. Once registered, you can now enjoy a world of freebies, special invites to exclusive events and discounts from partner merchants such as Godiva Skin Station. It’s as easy as that!

So enroll now, and enter a world of beauty benefits the Godiva way!

________________________________________

ANNOUNCEMENT

The Makati Bel-Air branch will be closed on October 31 and November 1 in observance of All Saints’ Day.